Most things have an expiration date.
The milk in your fridge will go bad in 2 weeks.
Your shirt will get eaten by moths sooner or later.
Food rots. Pottery breaks. Leather decays.
It’s all bound to go bad or get broken sooner or later.
Well… not quite ALL of it.
One thing never expires:
A good idea.
Though maybe you’d disagree.
After all, isn’t the world making “progress”? Haven’t most ideas which humanity used to believe
in… haven’t they expired with time? Been discarded?
Some of them, sure.
Maybe even most of them.
Our understanding of science is waaaay different than it was 2,000 years ago.
But not the best ideas. Those have never expired.
And they never will.
Because the best ideas are the eternal ones. The ones that stick around regardless of time and
Think about some of history’s best books.
People are still reading Homer’s Iliad, even though it was written almost 3,000 years ago. And
they probably still will be for thousands of years to come.
Why? It contains great ideas. Which don’t expire.
So if you want to build something that lasts, found it on good ideas.
Learn from Homer.
Don’t join the “new” cult. Where everything has to be new, “innovative,” and “cutting edge.”
If you’re building a business, start by learning the old stuff. Look for the old principles. The old
THOSE are the ones that are going to be around for a while. And those are the ideas that you’ll
want to found your business on.
If you found your business on “cutting edge” ideas, it’s gonna die just as quickly as it came to
MTTB isn’t the newest thing out there.
It’s a well-worn, 21 step path to building your business online.
It was created a number of years back. And it was founded on principles even older than that.
So if you’re looking for the very latest, “hot, new” method for earning an income online, you can
pack your bags, put on your coat, and start looking elsewhere.
Like I said, MTTB is well-worn.
Thousands have used this system. Tens of millions of dollars have been earned using it
($49,000,000 and counting).
So it’s not new.
But it IS gonna stick around for a while. It’s not expiring any time soon.
It’s a good idea.
If you’re interested in building a business based on this “good idea,” (even if it’s an old one) go
25 years sales and marketing experience rolled into one blog. James works with world's top marketing experts such as Dan Kennedy, Matt Lloyd, Perry Marshall and Chris Cardell.