James Crangle grew up in Coatbridge, just outside of Glasgow, Scotland. An independent marketing consultant, author, and coach, James is becoming quite a buzz in the marketing world. He specialises in teaching entrepreneurs, business owners, and CEOs highly-effective marketing and website conversion strategies. He personally coaches them and shows them the fastest, easiest path to success. His business is now growing at such a rate that he is very selective in choosing his customers.
As a former premium member of Perry Marshall’s roundtable, as well as Chris Cardell’s mastermind club, Dan Kennedy's Inner Circle and Matt Lloyd's senior affiliate program, James is well connected to the world’s leading marketing brains.
James now spends most of his time between Scotland Costa Rica, Thailand and Singapore.
About Me by Me
Let me give you an honest bio about myself and how I got where I am today.
I was born in a working class area of Coatbridge, Scotland. I spent most of my childhood really confused about things. I had a few troubled adolescent years from 15 to 17, despite having good well-meaning parents. For the most part, our family – which also consisted of my older sister, older brother, and younger sister – was fairly stable as far as families go, and there weren’t too many family dramas to contend with.
16 Years Old - I Started Playing the Bass Guitar
I got kicked out of school at 16 for being absent too often. That’s when I started playing bass guitar and joined a local band. The singer’s (Tony) dad was a millionaire, and all the other band members – Martin, Mark, and Gerry – were attending university or holding down good jobs.
This was a big eye opener for me. I realised these, intelligent, guys and their rich families were not really much different from the people I was used to hanging out with. But there were some key differences. Clearly, they had better money-management skills, for one, and it soon became obvious they had a far more positive outlook and didn't see any need to get drunk at every opportunity. (although they had a good crack at it)
In the housing scheme where I was brought up, most people were pretty negative about the idea of education or “doing well.” My new friends had real ambitions and goals in life, and I felt it starting to rub off on me.
My photo ended up in the local paper for playing bass at a charity gig. I loved the feeling of being recognised locally and feeling important for actually doing something good. The moment of fame also led to my first proper sexual encounter with my then girl friend, arguably the best-looking girl in the school.
It’s amazing how quickly a piece of local fame can remove a girl’s underwear. I'd been trying for ages before that. (She was 17, by the way!)
18 Years Old - Selling Clothes Pegs and Ironing Board Covers Door-to-Door
I don’t remember why the band broke up, but I was gutted. I honestly thought we were going to be rich and famous. In fact, I still pull out the demos from time to time for a listen, and we were pretty good for a bunch of 16-year-old kids. In any case, I continued to play bass as a hobby while I went from one crap job to another, but my dream of the spotlight was over.
An old friend, Brian Docherty, introduced me to the world of direct selling and asked me to join the sales team. That following week I was out knocking on doors, selling dishcloths, clothes pegs, ironing board covers, and general household crap. We actually did pretty well, pulling in around £200 quid a week, which was a small fortune at the time. Brian was always the top salesperson on the bus, and I was always a close second. I could never beat the bastard!
But actually, I soon became quite happy with my performance and being number two. At least I knew where the benchmark was. I learnt a lot about selling, about myself, and about other people going door to door. Many of the principles I learnt back then, in fact, still apply today in online and offline marketing.
One thing I noticed was that the worst salespeople on the bus were generally negative and liked to blame everything else they could think up for their poor results. I quickly saw it was all about attitude and had nothing to do with the quality of the customers... or the weather!
I lasted about eight or nine months, and then I decided to pack it in. The important life lessons I picked up doing that job, stayed with me to this day.
22 Years Old - I Became One of the World’s First Ever Spammers
At 22, I landed a job with a company that sold and maintained Telex machines. Remember those old clunky things? To refresh your memory, telex was the first ever popular electronic mail system used mainly by large corporations and banks. It was secure, reliable, outdated and expensive.
It turned out the telex industry was nearing extinction, but we didn’t know it yet; there were still hundreds of large firms relying on them for important communications
Anyhow, there were only two or three companies still in the market at this point. The one I worked for went bust, and that’s when I started my own telex company with one of the other salesmen colleagues.
It was the easiest money we had ever made. Most companies were still using antiquated machines, so we offered upgrades free of charge. Whatever they were paying to British telecom, they could simply pay the same amount to us on a three- to five-year contract.
And how did we target the market? By telex, of course. We had the telex directory, and we spammed everyone in the book. Of course, we didn't call it spam back then because such a thing didn’t yet exist. We just considered it a polite cold call message!
You see, telex messages are never ignored because the machine starts beeping when a message comes in. So, we advised telex users that most old telex machines weren’t year 2000 compliant and we offered a free upgrade. Even if their machines were compliant, the customers usually upgraded anyways. British Telecom pulled out of the market around that time, and we made a bloody fortune!!!!!
There never has been, and never will be, a more highly-targeted direct mail system. One that offered 100% delivery to a highly-specific target market.
So, there you go – I was one of the world’s first ever electronic mail spammers, and I didn't even know it!
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